Carrot Ventures is pleased to announce the launch of Cellar Insights. It is the second company emerging from Carrot’s AgTech venture studio.

“We’re extremely pleased to be launching Cellar Insights,” says Martin Vetter, a venture partner with Carrot. “Reducing food loss and optimizing the quality of crops post-harvest is an issue of worldwide importance.

“Potatoes are the world’s third most important food crop, produced in over 100 countries. It is an essential and nutritious food staple, which has led to soaring cultivation rates in India and China. In North America, production value exceeds $4 billion annually, with retail sales approaching $14 billion.

“Unfortunately, potatoes and other root crops – such as carrots and onions – experience significant losses during storage. Effective storage management practices are vital, and we believe Cellar Insights offers a compelling solution.”

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